New Blockgraph Launch Enables Faster Custom Audience Targeting for Political Campaigns Across TV in Advance of the 2026 Midterm CycleNear real-time capabilities give agencies more precise planning, activation, and measurement using political geographies and first-party data
Blockgraph Unveils Instant Audiences, the First Agentic AI Solution to Turn Local Proximity and Neighborhood Insights into Campaign-Ready AudiencesAdvertisers can now describe audiences in simple language and instantly activate deterministic household audiences based on proximity to stores, underperforming locations and neighborhood demographics - all in a privacy-focused manner
Blockgraph Builds on OnDemand Platform Success with Launch of Collaborative Insights and Geo-Based AudiencesNew capabilities deliver turn-key targeting and measurement capabilities built for local TV and streaming advertisers
Blockgraph and the 4As Partner to Release New Research About the Power of Household Identity in the New TV EraReport Outlines Strategies for Brands and Agencies to Use Household Level Identity to Unify CTV and Linear Advertising Ahead of This Year’s Upfronts
Blockgraph Announces Release of Blockgraph OnDemand, a Self-Serve First-Party Data Onboarding SolutionFirst-of-its-kind solution allows advertisers of all sizes to sign up and bring their own first-party data directly to participating TV distributors, streaming publishers, and ad tech platforms to reach target audiences and measure ROI
Tvbeat Adopts Blockgraph to Power Programmatic Execution for Audience-Based Linear TV AdvertisingCombined technologies enhance the value of linear TV advertising and propel industry toward a privacy-first data-powered future
tvScientific and Blockgraph Announce Partnership to Enable First Party Data Activation for Direct-To-Consumer AdvertisersNew direct-to-DSP integration will empower marketers to more effectively target and optimize audiences across CTV and linear TV
Madhive Partners with Blockgraph To Expand First-Party Data Activation Capabilities For Premium Video and TV CompaniesFirst-of-its-kind DSP integration enables custom audience activation at scale across connected TV households in a programmatic, privacy-focused manner
Blockgraph and NBCUniversal Partner to Optimize First-Party Data Collaboration and Drive Enhanced Advertising Outcomes for Agencies and BrandsNEW YORK, June 28, 2023 (GLOBE NEWSWIRE) -- Blockgraph, the technology company making the future of privacy-focused, data-driven TV advertising possible, and NBCUniversal today announced a new partnership to optimize first-party data activation for the media and entertainment industry. The new, strategic collaboration will enhance the use of first-party data in marketing campaigns across One Platform to drive improved outcomes for brands. By enabling seamless data integration with NBCUnified, advertisers, agencies and measurement companies will be able to use first-party data efficiently for planning, targeting and measurement.
